Colorado’s Consumer Protection Act is seriously weakened by its ban on class actions. When a business descends to unfair and deceptive tactics, it rarely singles out just one consumer for this treatment. To the contrary, consumer fraud is often committed on a broad scale, with a fraudulent product or scheme foisted on thousands of consumers. Requiring each of these consumers to hire an attorney individually and bring an individual suit is inefficient and reduces the power of the protections the state intended to create by enacting the UDAP statute.