June 5, 2025 — Article

The new American Arbitration Association (AAA) consumer arbitration rules went into effect in May 2025. The AAA consumer arbitration rules offer multiple opportunities for consumers to avoid an arbitration requirement and to bring an individual or even a class case in court. That the AAA rules allow this has a significant practical impact on consumer litigation. The AAA is the predominant arbitration provider in consumer disputes, and, as described below, in much consumer litigation, consumers can opt for the AAA consumer arbitration rules. This article examines opportunities when utilizing those rules.

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