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For example, in the Boston area, a 19-inch brand name, new color TV with standard features sells for less than $300. A 25-inch table model, color television sells for less than $500 and a 25-inch console television sells for less than $600. Therefore, if an RTO customer leases a new 19-inch color TV (worth $300) for $16 per week for 52 weeks, the APR would be about 254%. However, if the customer leased a used 19-inch color TV (worth about $200 or less) for the same payment terms, the APR could be 408% or more. Trends in the RTO industry The Association of Progressive Rental Organizations (APRO), the RTO trade association, maintains a website. As of July 2001, APRO reports that RTO is a $5 billion dollar a year industry serving about 3 million customers a year. Thus, the average RTO customer is spending over $1,667 a year or over $138 per month on RTO merchandise. These figures have remained essentially constant throughout the 1990s.24
Source: APRO With the enactment of protective state laws and the resolution of IRS disputes,25 banks and Wall Street have recognized the tremendous profit potential of RTO. The industry, however, is rapidly consolidating into a few dominant national companies.26 Once the current wave of consolidations has run its course the industry will need to expand its customer base if it wants to maintain its earnings record. Some dealers are already reporting that they are seeking to serve a new type of client, middle income individuals who have exhausted their credit lines but still desire to purchase additional consumer items. Despite RTO successes, there are significant problems on the horizon. RTO industry revenues have remained stagnate throughout the 1990s with the exception of 1999 (see above table). To date, the industry has not been able to convince the public that RTO is a good idea. Press on RTO remains overwhelming negative.27 Unconscionability and RTO pricing Dealers typically set RTO prices in reference to weekly or monthly rates (e.g., $15.99 a week) and will determine the number of terms needed to acquire ownership. For example, a low-end stereo may be priced at $15.99 a week for seventy-eight weeks for a total of $1247.22. A widespread abuse involves the inclusion of so-called "optional fees," such as liability damage waivers (LDW). LDW programs purport to relieve customers of any further responsibility for the fair market value of the property if the property is stolen or destroyed by certain specified acts. The value of LDW is highly questionable.28 RTO dealers rarely if ever sue customers. They expect their customers to be judgment proof. Further, many RTO dealers report that 95% or more of contracts include so called "optional" fees. In fact, it appears that the fee in many cases is not truly optional but mandatory. RTO contracts are frequently prepared at the store and taken to the customer's home with the goods. The contract may have the liability damage waiver fee already added to the rental rate. If the customer objects to the fee, the delivery person states that the contract will have to be rewritten and threatens that the goods cannot be delivered. Faced with this alternative the customer may elect to sign the contract with the optional fee included. Repossession Tactics Even if the state RTO statute exempts the transaction from UCC Article 9 applicability, some repossession tactics remain suspect. The term "repossession" is used generally here to include collection-related conduct by an RTO dealer. The more outrageous examples include: RTO employees struggling with the customer in the home over possession of the television set, picking up a nearby object and smashing the set;29 an employee breaking and entering a customer's home only to be shot and killed as a result.30 In a number of instances, RTO dealers have been found liable for tort claims such as assault, battery, and trespass.31 Legal status of RTO contracts RTO transactions attempt to circumvent numerous consumer protection statutes and therefore have been attacked on many different levels. Leases under which the lessee agrees to pay a sum equal to or exceeding the value of goods, and under which the lessee acquires an option to purchase for nominal consideration, may constitute security interests under the UCC and may thus be subject to UCC repossession limitations.32 Similarly, RTO transactions may be held to constitute security agreements rather than true leases under the Bankruptcy Code, thereby giving bankrupt consumers greater rights than normal lessees.33 Last, but not least, RTO agreements may be subject to usury limitations under state installment sales acts.34 For the past twenty years legal service attorneys, state attorneys general, and other consumer advocates have made these arguments with mixed success.35 The most recent successful cases are primarily from three states, Wisconsin, New Jersey and Minnesota.36 In addition, a Vermont court upheld a state attorney general rule requiring RTO companies to disclose the effective annual percentage rate of their RTO transactions.37 During this same period, the RTO industry has aggressively (and successfully in most cases in the states) lobbied state legislatures and the Congress for a statutory exemption from consumer protection statutes, from annual percentage rate disclosure requirements, and from usury rate limitations.38 In nearly every state there are now RTO statutes which were carefully drafted by the industry to insulate dealers from claims of consumer abuse.39 H.R. 1701 is similar in this perspective - its primary aim is to protect the industry from litigation, not to provide protections for consumers. The specific exemption of RTO transactions from other state and federal laws is the essential feature of these RTO statutes. All of the RTO laws provide that transactions that comply with their provisions are not "credit sales." Many statutes explicitly exempt RTOs from the state's home solicitation sales laws and from UCC Article 9 security interest definitions. Although there are variations, nearly all RTO statutes require certain disclosures in the contract including: the number and timing of the payments necessary to acquire ownership of the property; a statement declaring that the consumer will not own the property until the consumer has made the total payment necessary to acquire ownership; the cash price of the property (most commonly defined as whatever price the lessor sets); and a statement as to whether the property is new or used. Although many state statutes provide that these disclosures must be made clearly and conspicuously, none require that the information be given on a separate document or separately segregated. The mandated disclosures, therefore, often appear scattered throughout the contract. State statutes generally do not mandate in-store price tag disclosures. All RTO statutes contain "consumer remedy" provisions but these generally are as meaningless as is the provision in H.R. 1701 - Section 1012. For example, like H.R. 1701, Florida provides for statutory damages with attorney's fees and costs. Dealers, however, are only liable if they were notified of the violation in writing and failed to correct it within thirty days.40 In H.R. 1701, dealers are even better protected, they have sixty days. Some states provide for a mandatory minimum recovery of, say, $100 which is not permitted if the case is filed as a class action.41 Other states' statutes do not include a minimum statutory award.42 In these regards, H.R. 1701 appears on first blush to have better provisions. However, although there may be better remedies for violations, the statutory protections themselves are often considerably less protective of consumers than the state laws being preempted, and the right to cure in Section 1012 (c) undermines compliance incentives. Conclusion H.R. 1701 is an industry bill, designed to protect the RTO industry from challenges to its practices. It does not provide meaningful protection to consumers. If H.R. 1701 were to pass, with its massive preemption provision, the majority of consumers in the U.S. would have significantly fewer consumer protections than they have currently when dealing with the RTO industry. _______________________________________
2The Consumer Federation of America is a nonprofit association of over 280 pro-consumer groups, with a combined membership of 50 million people. CFA was founded in 1968 to advance consumers' interests through advocacy and education. 3Consumers Union is the publisher of Consumer Reports. 4The U.S. Public Interest Research Group is the national lobbying office for state PIRGs, which are non-profit, non-partisan consumer advocacy groups with half a million citizen members around the country. 5This list is meant to represenational only. There are scores of other provisions in the RTO statutes of these states as well as others not mentioned which are better for consumers than H.R. 1701 and would be preempted if H.R. 1701b were to pass. 6 Cal. Civ. Code §§1812.644, 1812.631. 7Iowa Code §§ 537.3608, 537.3613, 537.3616. 8Mich. Comp. Ann. §§ 445.954, 445.958. 9 Minn. Stat. Ann. §§ 325F.84, 325F.86, 325F.90. 10 Fogie v. Rent-A-Center, Inc., 1995 WL 649575 (D.Minn. 1995), aff'd sub nom., Fogie v. Thorn Americas, Inc., 95 F. 3rd 645 (8th Cir. 1996), subsequent appeal on different grounds, 190 F.3rd 889 (8th Cir.1999). 11N.Y. Pers. Prop. Law §§ 500, 501, 503. 12Ohio Rev. Code Ann. §§ 1351.01, 1351.05, 1351.06. 14Pa. Cons. Stat. Ann.§§ 6904, 6905, 6906. 15Tenn. Code. Ann. § 47-18-607. 17Vt. Stat. Ann. tit. 9, § 41b and Rule C.F. § 115.04. 18W. Va. Code §§ 46B-1-1 to 46B-1-5. 19ABC Rentals v. IRS, 142 F.3d 1200, 1202 (10th Cir. 1998). 20Federal Trade Commission, Bureau of Economics Staff Report, Survey of Rent-to-Own Customers, Executive Summary. 21 The Association of Progressive Rental Organizations (APRO), the RTO trade association, publishes information on RTO at its Web site. See www.apro-rto.com. It reports that the majority of RTO customers (65%) have annual incomes under $36,000; over 65% are under the age of 45; over 58% have a high school education or less; and about 70% are Caucasian. However, a Warren Rudman report found that 61% of the respondents surveyed in 1994 had personal earnings less than $20,000 and 29% earned less than $10,000. Warren B. Rudman, "Market Survey Results and Economic Analysis" (Feb. 1994) at 14 (report to the Board of Directors of Thorn EMI PLC concerning the operations of the Rent-A-Center Division of Thorn Americas Inc.). 22 The industry often says that less than one-quarter of its customers purchase the "rented" goods, but its method of deriving that statistic is suspect. Discovery obtained in one class action against a major RTO company showed that 66% of one year's inventory was sold, and between 73% and 77% of the company's revenues came from sales, not rentals. See Ramp, Renting-To-Own in the United States, 24 Clearinghouse Rev. 797 (Dec. 1990). Data obtained from RTO dealer's databases from different chains in several states confirm that 75% or more of the dealer's gross revenue is derived from customers who purchase goods. For example, RTO Enterprises Inc., Canada's largest rent-to-own company, reports that approximately 85% of RTO's revenues are generated through the rent-to-own program and approximately 87% of all rent-to-own customers purchase the merchandise at the end of the rental term. See www.stockdepot.com/buylowsellhigh/rto.html (as of 1998) for RTO Enterprises Inc. (This website is now available to subscribers only). APRO statistics confirm this assumption. In 1994, 2,403,000 products were purchased, with title passing to customers. Corresponding numbers for 1991 and 1993 were 3,033,600 and 2,160,000 respectfully. See "Industry Survey with Five-Year Comparison," Association of Progressive Rental Organizations, Nov. 1, 1995, Clearinghouse No. 52,050. 23 Payments in advance are called "annuity due" transactions, as contrasted with "ordinary annuities" as used in Truth in Lending's Regulation Z, Appendix J. For example, the top line of the chart shows different APRs if RTO payments are made at the beginning of each week: 52 weeks at $16 bears an APR of 445%, seventy-eight weeks at $16 amounts to 451% APR, and 104 weeks yields 452%, because the time value is different. The entire chart would show greater APRs for payments in advance. Because RTO dealers usually demand payments at the beginning of each week, the astronomic APR's in this chart are probably understated. 24 One of the reasons the customer base has not grown significantly may be that adverse publicity about RTO has discouraged potential customers. 25 One of the most significant financial advantages enjoyed by RTO dealers that is not available to retail firms is the ability to depreciate household goods as rental merchandise. Retail merchants offering identical households goods cannot depreciate their inventory. For a discussion of the importance of the depreciation issue for RTO dealers, see Susan Lorde Martin & Nancy White Huckins, Consumer Advocates v. The Rent-to-Own Industry: Reaching a Reasonable Accommodation, 34 American Bus. L.J. 385, 416 (1997); Laura Saunders, "Taxing Matters", Forbes, Mar. 10, 1997, at 84. The RTO industry and the IRS have disputed the speed with which dealers can depreciate their merchandise. Dealers have argued that they should be able to depreciate very quickly since, on average, nearly all merchandise is disposed of in two to three years. In 1996, the industry prevailed on this issue in ABC Rentals & San Antonio Inc. v. Commissioner, 86 F.3d 392 (10th Cir. 1996). The court permitted RTO dealers to use a much faster depreciation methodology than the IRS argued was allowable. However, this decision was undermined by a change in the Code added by Section 1086 of the Taxpayer Relief Act of 1997 which allows RTO dealers the ability to depreciate their goods over three years if they have "qualified rent-to-own property." Pub. L. No. 105-34, codified at 26 U.S.C. § 168(g)(14). The impact of this tax provision on rent-to-own operations and customers may be profound since under the Act dealers are only entitled to use the three year depreciation schedule "if a substantial portion of the rent-to-own contracts terminate and the property is returned." I.R.C. § 168(i)(14)(B). This provision provides an even greater financial motivation for RTO dealers to immediately repossess goods rather than refinance the contract, permit the customer to reinstate the contract with payment of a late fee or otherwise negotiate an extension for late payment. Previously, many RTO dealers permitted the customer to retain the goods in their home while a new contract was substituted for the prior one. This can no longer be done because the Code requires that the property must be returned to the dealer. The net effect of this provision may well be an increase in repossessions for RTO customers, an event that has repeatedly led to litigation in the past. See, e.g., Mercer v. DEF Inc., 48 B.R. 563 (Bankr. D. Minn. 1985); Murphy v. McNamara, 416 A.2d 170 (Conn. Super. Ct. 1979); Fassitt v. United TV Rental, Inc., 297 So. 2d 283 (La. Ct. App. 1974); State v. Action TV Rentals, Inc., 467 A.2d 1000 (Md. 1983); Kimble v. Universal TV Rental, Inc., 417 N.E.2d 597 (Ohio Mun. Ct. 1980). 26 For an account of consolidations within the RTO industry between 1994 and 1996, see Susan Lorde Martin & Nancy White Huckins, Consumer Advocates v. The Rent-to-Own Industry: Reaching a Reasonable Accommodation, 34 American Bus. L.J. 385, 405/-/06 (1997). 27 See, e.g., NBC Nightly News, "The Fleecing of America" Feb. 25, 1998. 28 There is a detailed discussion of LDW and other miscellaneous charges such as processing fees and reinstatement fees in James Nehf, Effective Regulation of Rent-to-Own Contract, 42 Ohio St. L.J. 751, 824 (1991). Nehf recognizes that these miscellaneous charges can present some of the most offensive aspects of RTO contracts because even a capable customer who has read the contract will have difficulty understanding these fees. 29 See, e.g., State v. Action TV Rentals, 467 A.2d 1000 (Md. 1983). 30 See, e.g., State v. Stewart, 288 N.W.2d 751 (Neb. 1980). 31
See, e.g., Botello v. Remco, No. 300,458, Clearinghouse No. 52,036 (Tex.
Dist. Ct. 1985). Jury returned a verdict for nearly $130,000 against a rental
company for injuries to a customer which occurred during an attempted repossession.
32 See Sight & Sound of Ohio, Inc. v. Wright, 36 B.R. 885 (S.D. Ohio 1983); Murphy v. McNamara, 416 A.2d 170 (Conn. Super. Ct. 1979) (RTO agreement was unconscionable sale); Broad v. Curtis Mathes Sales Co., Clearinghouse No. 36,376 (CV-82-1254 Me. Sup. Ct., Feb. 6, 1984). See generally National Consumer Law Center, Repossessions and Foreclosures § 19.3 (4th ed. 1999). 33 See In re Puckett, 60 B.R. 223 (Bankr. M.D. Tenn. 1986), aff'd, 838 F.2d 470 (6th Cir. 1988). See also Michaels v. Ford Motor Credit Co., 156 B.R. 584 (Bankr. E.D. Wis. 1993) (court found that the intent of the parties determined that the agreement was a disguised security agreement even though it was called a "Rental Agreement"). 34 See Burney v. Thorn America, Inc., 944 F. Supp. 762 (D. Minn. 1996) (measure of damages is the difference between the finance charge and a 5% interest rate; finance charge includes everything except the retail price); In re Rose, 94 B.R. 103 (Bankr. S.D. Ohio 1988); Murphy v. McNamara, 416 A.2d 170 (Conn. Super. Ct. 1979); Miller v. Colortyme, Inc., 518 N.W.2d 544 (Minn. 1994); Starks v. Rent-A-Center, Clearinghouse No. 45,215 (Minn. Dist. Ct. 1990); Robinson v. Thorn Americas, Inc., #L-003697-94, Clearinghouse No. 52,047 (N.J. Super. Ct. Dec. 19, 1997); Green v. Continental Rentals, Clearinghouse No. 50,403 (N.J. Super. Ct. Law Div., Passaic County, Mar. 25, 1994); Commonwealth of Pennsylvania v. Riverview Leasing, Inc., Clearinghouse No. 50,401, No. 325 M.D. 1993 (Pa. Commw. Ct. Aug. 5, 1994); Chandler v. Riverview Leasing, Inc., Clearinghouse No. 40,628 (Pa. C.P. Northampton Cty. May 15, 1986); State v. Rentavision Corp. of America, Clearinghouse No. 35,731 (Tenn. Chanc. Ct. 1983); Palacios v. ABC TV & Stereo Retail, 123 Wis. 2d 79, 365 N.W.2d 882 (Ct. App. 1985). Cf. Fogie v. Rent-A-Center, Inc., 1995 WL 649575 (D. Minn. 1995) (RTO contracts are credit sales for all purposes, and are subject to general contract usury ceiling), aff'd sub nom., Fogie v. Thorn Americas, Inc., 95 F.3d 645 (8th Cir. 1996), subsequent appeal on different grounds, 190 F.3d 889 (8th Cir. 1999) (RICO claim dismissed). 35The following law review articles discuss the case law regarding rent-to-own and the application of credit sales law. Adoption of the RTO industry's state laws make much of this material of historical interest only. Susan Lorde Martin & Nancy White Huckins, Consumer Advocates v. The Rent-to-Own Industry: Reaching a Reasonable Accommodation, 34 American Bus. L.J. 385, 389 (1997); James Nehf, Effective Regulation of Rent-to-Own Contracts, 42 Ohio St. L.J. 751, 758 (1991); Scott J. Burnham, The Regulation of Rent-to-own Transactions, 3 Loy. Consumer L. Rep. 40, 41 (1991); David L. Ramp, Renting To Own in the U.S., 24 Clearinghouse Rev. 797 (1990); Karen F. Meenan, Note, The Applicability of the Federal Truth in Lending Act to Rental Purchase Contracts, Cornell L. Rev. 118, 132/-/133 (1980). 36The Wisconsin cases include Rent-A-Center, Inc. v. Hall, 510 N.W.2d 789 (Wis. Ct. App. 193), rev. denied, 115 N.W.2d 715 (Wis. 1994). The Minnesota cases include Fogie v. Thorn Americas, Inc., 95 F.3d 645 (8th Cir. 1996), subsequent appeal on different grounds, 190 F.3d 889 (8th Cir. 1999) (RICO claim dismissed) and Miller v. Colortyme, Inc., 518 N.W.2d 544 (Minn. 1994). The New Jersey cases include Robinson v. Thorn Americas, Inc., #L-003697-94, Clearinghouse No. 52,047 (N.J. Super. Dec. 19, 1997) (after plaintiffs won summary judgment on the merits, the damage portion of the case (and two other related suits) was settled for almost $60 million); Green v. Continental Rentals, 678 A.2d 759 (N.J. Super. 1994). 37Thorn, Americas, Inc. v. Vermont Attorney General, Clearinghouse No. 51,957 (Vt. Super. Ct. Mar. 7, 1997). 38 For a discussion of the RTO industry's legislative efforts between 1983/-/1991, see James Nehf, Effective Regulation of Rent-to-Own Contracts, 42 Ohio State L.J. 751, 821 (1991). (It should be noted that prior to becoming a law professor, James Nehf was a member of a law firm that represented Rent-A-Center and the Association of Progressive Rental Organizations (APRO), the RTO trade association. This law firm wrote most of the industry's model RTO bills. N.Y. Times, June 4, 1988, at 56. Prof. Nehf does not acknowledge his previous connection with the rent-to-own industry and the effect it had on his observations in his article.) 39 Ala. Code §§ 8.25.1 to 8.25.6; Ariz. Rev. Stat. Ann. §§ 44.6801 to 44.6814; Ark. Code Ann. §§ 4.92.101 to 4.92.107 (Michie); Cal. Civ. Code §§ 1812.620 to 1812.649; Colo. Rev. Stat. §§ 5.10.101 to 5.10.1001; Conn. Gen. Stat. §§ 42-240 to 42-253; Del. Code Ann. tit. 6, §§ 7601 to 7616; Fla. Stat. §§ 559.9231 to 559.9241; Ga. Code Ann. §§ 10.1.680 to 10.1.689; Haw. Rev. Stat. §§ 481M-1 to 481M-18; Idaho Code, §§ 28.36.101 to 28-36-111; 815 Ill. Comp. Stat. §§ 655/.0.01 to 655/5; Ind. Code §§ 24-7-1-1 to 24-7-9-7; Iowa Code §§ 537.3601 to 537.3624; Kan. Stat. Ann. §§ 50.680 to 560.690; Ky. Rev. Stat. Ann. §§ 367.976 to 367.985; La. Rev. Stat. §§ 9:3351 to 9:3362; Me. Rev. Stat. Ann. tit. 9-A, § 11-1101 (West); Md. Code Ann., Com. Law II, §§ 12-1101 to 12-1112; Mass. Gen. Laws Ann. ch. 93 §§ 90 to 94; Mich. Comp. Law Ann. §§ 445.951 to 445.970 (West); Minn. Stat. Ann. §§ 325F.84 to 325F.97; Miss. Code §§ 75-24-1-51 to 75-24-175; Mo. Rev. Stat. §§ 407.660 to 407.665; Neb. Rev. Stat. §§ 69-2101 to 69.2119; Nev. Rev. Stat. §§ 597.010 to 597.110; N.H. Rev. Stat. Ann. §§ 358-P:1 to 358-P.12; N.M. Stat. Ann. §§ 57-26-1 to 57-26-12; N.Y. Pers. Prop. Law §§ 500/-/507; N.D. Cent. Code §§ 47-15.1-01 to 47-15.1-08; Ohio Rev. Code Ann. §§ 1351.01 to 1351.09; Okla. Stat. tit. 59, §§ 1950 to 1957; Or. Rev. Stat. §§ 646-245 to 646-259; 42 Pa. Cons. Stat. Ann. §§ 6901 to 6911; R.I. Gen. Law §§ 6-44-1 to 6-44-10; S.C. Code Ann. §§ 37-2-701 to 37-2-714 (Law. Coop.); S.D. Codified Laws §§ 54-6A-1 to 54-6A-10; Tenn. Code Ann. §§ 47-18-601 to 47-18-614; Tex. Bus. & Com. §§ 35.71 to 35.74; Utah Code Ann. § 15-8.1; Vt. Stat. Ann. tit. 9, § 41b and Rule C.F. § 115.04; Va. Code Ann. §§ 59.1-207.17 to 59.1-207.27; Wash. Rev. Code §§ 63.19.010 to 63.19.901; W. Va. Code §§ 46B-1-1 to 46B-1-5; Wyo. Stat. Ann. §§ 40-19-101 to 40-19-120. |
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